Here are some staggering facts:
95% of smartphone users have searched for local businesses from their phones.
70% have called a business after searching and 66% have visited in person.
That’s why more than 80% of businesses see an increase in sales from mobile marketing!
Is your website mobile friendly? If your site never had a mobile version or it has the older style mobile site it is time to upgrade to a responsive website. This type of website scales the view-able area to the screen size of the device, so it not only works with smart phones but also with tablets.
A real world example: 99carcredit.com
The older style out of date site only lets your users see the basics and it runs off of a external file (called a user-agent) that tries to find out what type of device the user is using. Hopefully that file is being constantly updated with the thousands of different phones and tablets on the market and the ones that are being released each day. If not, your potential customer may get a site that is not even view-able on their phone. According to Google “user agent-based redirection is error-prone and can degrade your site’s user experience.”
Google’s #1 recommendation for mobile devices is responsive design, not only for SEO purposes but because of its ability to be adaptable to all mobile devices. If you have questions about mobile design or need a website that is responsive, give us a call or send us a email.